Our Wish is 4 a fairer world, a fairtrade world, where the poorest communities have the chance to trade fairly with the rest of the world....you and me.
Fairtrade was first mentioned when we started selling chocolate online and giving part of the price to a hunger relief project. 'Why not use Fairtrade chocolate ?' they said. So we did.
Getting products widely distributed into stores was (and is) a challenge. And there are so many excellent Fairtrade products not available here, we began importing the best, and sell them in partnership with a local distributor. Over 3 years we proved demand is still much greater than supply, so we decided to go it alone once more, create our own 100% Fairtrade brand, and go for
world domination it !
We are working in the UK and Ireland to bring you what we believe is a Taste of the World to Come. Visiting Fairtrade producers in Malawi, as reward for being voted Best Fairtrade Town in Ireland, served only to confirm how easy it is to make a sustainable difference.
We hope our minimal markup policy ensures our product range is accessible to many customer groups and that as much of the shop price they pay stays in the country from which the product originates. Cadburys may be buying Fairtrade cocoa for their Dairy Milk chocolate these days, but most of the retail price still goes to the Cadbury company in which the cocoa growers have no influence at all.
We are much more than a shop, but if that's all you want to do....feel free. Trade is what we are about, we just want it to be fair.